Sales Cycle Marketing. Not sure if this is an actual marketing term, but I've used it for several years. If sales and marketing aren't working together, you're not nearly as effective as you could be. Marketing needs to understand the selling cycle, and sales needs to understand that marketing provides them with tools, awareness and lead generation.
But in terms of Sales Cycle Marketing, marketers must first understand this selling cycle. Once understood, then an analysis must happen to develop an integrated marketing program that satisfys the needs of each phase of the sales cycle. Leading potential customers through the exploration and discovery stages through sale and post-sale.
Keep these things in mind and you'll more effectively reach your potential customers with the right marketing mix.