Set for 2010 marketing?
With 2010 knocking on your door it'll be here before you know it. Hope you are all well into your planning, but in case you're not, couple things to think about.
- What worked in 2009? What didn't? Why?
- How does your brand stand? Do your brand assets clearly identify with who you are and where you're going?
- What does your strategy look like? Have you outlined your markets, target audiences, operating plan, market trends and communications strategy/tactics?
- How does that strategy tie into your sales strategy? Are you helping sales accomplish their goals by your marketing programs? Are you communicating through the entire sales cycle your brand and clear messaging, along with the customer buying patterns considered?
All of these things are critical for a successful marketing communications plan and should not be taken lightly. If you've started planning or are nearly complete, excellent. If not, you're a bit behind on things so it's time to get going.