The blur of work/hobbies and embracing creativity
It seems that over the years my work and my hobbies have totally been blurred. Due to a certain "illness" for my love for marketing and branding have totally merged with my leisure time (not all of it). Sometimes it's a blessing and sometimes a curse. A blessing, when I'm rolling on a concept or strategy with the creativity electrifying me. A curse, when I wake up at 3 am with my mind full of ideas and feel the need to quickly get it in the mac before I lose it. This leads to creativity in general. It's something you can learn to channel, but not always. Sometimes it just sparks up and you either need to embrace it and roll with it or squash it. The danger of squashing it though, is that the idea might not come back. And we all know the struggle of "forced creativity." Not always the most efficient or the easiest path to follow.
Off to bed shortly. Wonder if I'll be up at 3 am?